Writing and publishing a book is another accomplishment to add to your list of achievements, but it’s also much more than that: it’s a powerful act of brand-building.
As our CEO Kevin Anderson put it in Inc.com, “authoring a book can establish you as a thought leader in your industry, as well as generate exposure for your brand—a book can be a powerful business card.”
Here’s what writing a book will do for your brand.
Grow your credibility and authority
Not everyone can claim to have written a book. Publishing a book thus increases your credibility and authority in your industry—and beyond. Writing a book is an extremely effective way of positioning yourself as an expert: someone who has ideas worth reading.
Establish you as a pioneer and thought leader
If your book outlines your innovative perspectives and ideas, others will be able to build on those ideas. You’ll have established yourself as a pioneer and a thought leader, someone whose ideas actually made future innovation possible.
Your book can teach and inspire readers. If you write a memoir, the story of your success will motivate others to succeed. If you write a book about business or success strategies, you’ll provide readers with concrete steps that they can take to improve themselves or their businesses. In both cases, your book is a tool that you can use to give back to others. And that’s an invaluable piece of PR.
Introduce your followers to the real you
Your book will help your followers and colleagues get to know the real you: the person behind the press releases and product launches, the person with a powerful origin story. You can use your book as a chance to show how your company, entrepreneurial ventures, or business approaches are an extension of who you truly are. Customers are often drawn to companies (and leaders) that seem genuine, and your book is an ideal way to show just how authentic you and your company are.
When people read your book, they’ll get to know you, and they’ll feel more connected to you. Those connections will lead to new opportunities. Connections can bring you more customers, and they could lead to new projects or collaborations. Your book can show people that you’re someone they should pay attention to and reach out to.
Want to write a book but don’t know where to start? Consider hiring one of our bestselling ghostwriters. Kevin Anderson and Associates will work with you to tell your story, in your voice, and build your brand.