Writing a book is a great way to build a brand, whether that means your personal brand or your organization’s brand. These four examples—all bestsellers—show how writing and publishing a book can help you build a cohesive brand identity that people will recognize and remember.
The term “KonMari” has become synonymous worldwide with de-cluttering your home and simplifying your life. “KonMari” refers to the method pioneered by Japanese consultant Marie Kondo and described in her worldwide bestseller The Life-Changing Magic of Tidying Up: The Japanese Art of Decluttering and Organizing. Kondo’s book has turned her approach to organization into an international phenomenon, and is a masterful example of how a book can help a person become a brand.
Plenty by Yotam Ottolenghi
Yotam Ottolenghi’s London restaurant, Ottolenghi, was already known around the world when he published Plenty, but the cookbook brought new recognition to the high-end Mediterranean restaurant. It helped cement Ottolenghi’s reputation as an inventive chef with a unique flair for creating colorful dishes and fascinating flavor combinations. The book serves as an extension of the restaurant, and encapsulates Ottolenghi’s cooking style—and his brand as a restaurateur.
You’re Never Weird on the Internet by Felicia Day
Memoirs can be a great tool for building a personal brand: they help communicate a cohesive story about you that fans and readers can identify with. Actor Felicia Day’s You’re Never Weird on the Internet is a great example of a book as personal branding. It tells the story of Day’s awkward youth and her unconventional career. Day, star of science fiction TV shows and co-founder of media company Geek & Sundry, is an icon of nerd culture—and her quirky memoir of growing up a misfit helps her connect to her fans and cement her brand.
Do the KIND Thing: Think Boudlessly, Live Purposefully, Live Passionately by Daniel Lubetzky
Some books—like Do the KIND Thing—help build a brand by telling the story of a brand. Lubetzky’s book tells the story of how he built a “not-only-for-profit” business that made money, but also made the world a better place. If you have an innovative business model, a book is a great way to show how the story of that model shapes your day-to-day work, and, like Do the KIND Thing, it can bolster your brand.
The writing staff at Kevin Anderson and Associates can help you craft a book that will strengthen your brand. Contact us today to find out how our professional ghostwriters and editorial team can help you tell your story or your organization’s story.