Case Study

Ken Honda

Bestselling Japanese Nonfiction Author Breaks into U.S. Market

Ken's Story

Successful entrepreneur Ken Honda was well known in Japan, having sold more than 7 million books worldwide. He was a celebrated self-help guru there, but a relative unknown in America.

Determined to change that, Ken turned to Kevin Anderson & Associates (KAA) for support. In his search for the perfect collaborator, Ken interviewed several KAA ghostwriters, ultimately choosing New York Times bestselling author Mary Curran-Hackett.

KenHonda

 Ken and Mary in Japan

To ensure that she accurately captured Ken’s distinctive voice, style, and personal story, KAA sent Mary to Japan for two weeks. During that time, she shadowed him and interviewed him extensively, gathering material and further honing his writing persona.

Gallery (Simon & Schuster) bought the book at auction. Given a tight timeline of less than six months to turn in the manuscript, Ken and Mary worked aggressively to produce a well-written book that reflected Ken’s unique perspective.

His 2019 book, Happy Money: The Japanese Art of Making Peace with Your Money, is now a national bestseller. The book received national media attention, including pieces from Forbes, CNBC, and the Los Angeles Times.

Selected Media

List, Los Angeles Times:
http://projects.latimes.com/bestsellers/titles/happy-money/

Interview, The Mental Health and Wealth Podcast:
https://podcasts.apple.com/us/podcast/happy-money-how-to-improve-your-relationship-money/id1498377192?i=1000511683611

Interview, Helene T. Stelian Coaching:
https://helenetstelian.com/ken-honda-best-selling-self-development-author-in-japan-talks-about-his-lifes-purpose-to-transform-our-relationship-with-money/

Feature, Forbes:
https://www.forbes.com/sites/davidrae/2019/06/24/happy-money-lessons/?sh=731443412f13

Review, CNBC:
https://www.cnbc.com/2019/08/09/do-you-recognize-yourself-in-one-of-these-emotional-money-types.html

Interview, Spirituality & Health:
https://www.spiritualityhealth.com/podcasts/essential-conversations/2019/09/30/podcast-ken-honda

Interview, Inspire Nation video:
https://www.youtube.com/watch?v=GhJaxH5j6hU

Interview, Money Master Kids video:
https://www.youtube.com/watch?v=ivVV6VfcYCA

Interview, Entrepreneur’s Organization:
https://blog.eonetwork.org/2019/06/happy-money-ken-honda/

Interview, The Go Giver Podcast:
https://thegogiver.com/2019/09/152-happy-money/

Interview, The Zen House Podcast:
https://anchor.fm/zenhouse/episodes/Interview-with-Ken-Honda–best-selling-Author-of-Happy-Money-eeoi1q

Interview, Candice Wu’s The Embody Podcast:
https://candicewu.com/ken-honda-is-your-money-smiling-the-japanese-art-of-making-peace-with-your-money-ep91/

Interview, Moments with Marianne Podcast
https://www.iheart.com/podcast/53-moments-with-marian-28418912/episode/happy-money-with-ken-honda-63561262/

Feature, Imagemakers & Influencers:
https://www.karynnesummars.com/e-magazine/kenhonda

Feature, 30 Seconds:
https://30seconds.com/mom/tip/21424/Is-It-Time-to-Maro-Up-Why-the-Maro-Up-Philosophy-May-Lead-to-Success-Wealth-Happiness

Interview, Millennial Money Podcast:
https://art19.com/shows/millennial-money/episodes/3367ead9-fca2-494b-ab90-e825a2767bff

Feature, Thrive Global:
https://thriveglobal.com/stories/3-habits-that-naturally-attract-wealth/

Feature, CNBC:
https://www.cnbc.com/2021/01/25/warren-buffett-of-japan-secret-to-success-happiness-and-wealth-in-life.html

“7 Books That Will Help You Help Yourself” List, Forbes:
https://www.forbes.com/sites/rhettpower/2019/10/03/7-books-that-will-help-you-help-yourself/?sh=147fed496d7b

Feature, Edge:
https://www.edgemagazine.net/2019/07/five-steps-to-happy-money/

Feature, Psych Central:
https://psychcentral.com/lib/five-steps-to-happy-money#1

Feature, LiveHappy:
https://www.livehappy.com/self/let-go-your-negative-beliefs-about-money?nopaging=1

Feature, Mind Body Green:
https://www.mindbodygreen.com/articles/5-negative-emotions-holding-you-back-from-making-more-money

Review, 24 Life:
https://www.24life.com/ken-honda-says-happiness-can-bring-money/

Interview, America Meditating:
https://www.blogtalkradio.com/americameditating/2019/04/08/the-energy-of-money-with-ken-honda-sister-jenna-on-america-meditating-radio

Interview, Leisa Peterson Podcast:
https://www.wealthclinic.com/aalp-245-happy-money-with-ken-honda/

Interview, Pulse 95 Podcast:
https://podcast.app/happy-money-with-ken-honda-the-japanese-art-of-making-peace-with-your-money-e93106227/

Review, Smart Living:
https://www.smartliving365.com/do-you-have-a-happy-relationship-with-money/

Review, Grow:
https://grow.acorns.com/zen-millionaire-ken-honda-a-mindset-shift-can-help-you-with-money/

Interview, IvanMisner.com:
https://ivanmisner.com/ken-honda-shares-happy-money/

Interview, The Global Business Podcast:
https://www.audacy.com/podcasts/theglobalbusinesspodcast-39090/episode-28-happy-money-with-ken-honda-317508149

Interview, Brainz Magazine:
https://www.brainzmagazine.com/post/the-1-key-to-building-wealth-with-ken-honda-japan-s-leading-wealth-expert-and-zen-millionaire

Interview, Conscious Talk Radio Podcast:
https://www.podcastone.com/episode/Conscious-Talk-Radio—11—13—19—Ken-Honda

Interview, Relationship School Podcast:
https://relationshipschool.com/podcast/your-relationship-to-money/

Review, Tablet:
https://www.tabletmag.com/sections/arts-letters/articles/ken-honda-lessons-jewish-millionaire

Interview, Radical Brilliance Podcast:
https://radicalbrilliance.com/happy-money-with-ken-honda/

Review, Abandoned Cubicle:
https://www.abandonedcubicle.com/happy-money-ken-honda/

Review, Alive in the Fire (blog):
https://www.aliveinthefire.com/blog/happymoney