Client Success Story: Oz Pearlman

Oz Pearlman’s #3 New York Times bestseller Read Your Mind is more than a book—it’s a masterclass in unlocking human potential. Blending the psychology of a world-class mentalist with the discipline of an elite athlete, Oz (the world’s greatest mentalist) reveals the simple, powerful habits that can transform how you think, connect, and succeed. Packed with jaw-dropping stories, actionable insights, and endorsements from Tony Robbins, Mark Cuban, and Jay Shetty, this is the playbook for anyone who wants to perform—and live—at the highest level. (Get your copy here.)

Oz’s journey to becoming a national-bestselling author began with an idea and a vision to translate the wonder and precision of his live performances into a book that could inspire, teach, and empower readers long after the curtain fell.

The Author

A world-renowned mentalist, athlete, and speaker whose stage performances have defied belief and garnered features on national television, TED and major media outlets.

When Oz approached us at Kevin Anderson & Associates (KAA), his goal was to craft a book that captured his extraordinary story and voice in a cohesive and compelling format, and would elevate his platform beyond his show to a thought leader.

Transforming Oz’s Vision into a Publishable Book

Oz had a strong idea: he knew what he wanted to share, but he needed clarity on how to structure the book, position it in the market, and translate his unique performances and stories into a compelling narrative for readers (rather than just stage audiences), as well as guidance in navigating and managing his project through the complicated world of publishing.

Because he already had phenomenal live visual content (trick videos, live shows) and a personal brand, the task was to bring his voice and story into a book form that would sell—and land with a top publisher.

We needed to navigate the full publishing path: proposal, agent representation, auction/publishing meetings, manuscript development, editing, production—and ensure the book would not simply be published, but would maximize Oz’s reach and media momentum.

Book Strategy and Positioning

From the outset, we assembled a KAA team to define the positioning of the book: which stories to include, how to lay them out most effectively, and what the “angle” would be (for instance: why this mentalist’s story matters in the broader space of personal impact, psychology, athletic discipline, entertainment).

We worked with Oz to harness the concept into a near-final title and defined the structure: an introduction plus chapters built on episode-based stories from his life and performances.

Book Proposal

KAA’s team of executive editors, led by Stephen S. Power, worked with Oz to outline each chapter, anchoring them in memorable episodes (on stage, in front of VIPs, in ultra-endurance athletic feats), helping him develop his concept into a book pitch/proposal. We reviewed and edited the proposal several times, using a collective review process to sharpen voice, structure, market hook, and the author’s unique value.

Securing a Top Literary Agent

Once the book proposal was complete, Kevin introduced Oz to top literary agent Jim Levine (whose clientele includes bestselling authors such as Tom Brady, Ray Dalio, and Jay Shetty). He agreed to take on the project, and then KAA’s team worked with him and Oz to incorporate Jim’s revisions into the proposal before submission to publishers.

Landing the Big Publishing Deal

^{Pitch Day in New York: Kevin Anderson, Oz Pearlman, Jim Levine}

Kevin Anderson joined Oz and Jim at the multiple Big-5 publisher meetings in New York, where Oz delivered live demonstrations that left editors stunned, amazed, and delighted. These meetings sparked a multi-house auction and a winning bid: a monster deal with Viking Books (an imprint of Penguin Random House).

The deal underscored the book’s potential: strong brand + unique voice + proven media reach.

Manuscript Development and Book Cover

Post-deal, KAA supported Oz in crafting the book and revising the manuscript, working chapter by chapter. Once polished internally, batches went to Jim, then to Oz’s editor at Viking. We oversaw further revision to ensure Oz’s voice remained front and center—because his compelling voice was a key element of success.

KAA also guided Oz throughout the production process: advising him on cover design (including introducing Oz to the cover designer who ultimately captured Oz’s vision), handling the copy-editor’s queries and changes, fine-tuning the manuscript, reviewing page proofs, and helping finalize the book’s title.

Book Endorsements from Tony Robbins, Adam Grant, Jay Shetty, and more…

Endorsements can make or break a book launch. They signal credibility, create early buzz, and serve as powerful marketing tools that lend authority and social proof. Oz prioritized outreach to respected thought leaders, athletes, and media personalities whose voices would amplify the book’s impact. Our “ask” was clear and strategic—inviting authentic praise that highlights both the value of Oz’s message and the credibility of his insights. The result was a lineup of endorsements from some of the most influential names in performance, psychology, and leadership—Tony Robbins, Adam Grant, Jay Shetty, Mark Cuban, Katie Couric, and David Goggins—each reinforcing the book’s reach and authority before it even hit the shelves.

Results: A Bestseller Born from Collaboration

^{Book launch party: Oz Pearlman, Kevin Anderson, Elisa Rosen (Pearlman’s manager)}

From the earliest brainstorming sessions to the final polished proposal, our partnership with Oz Pearlman exemplifies what happens when creative brilliance meets editorial precision. Together, we developed a concept that captured Oz’s signature energy and intellect—transforming his life stories and psychological insights into a captivating, high-impact book with broad commercial appeal.

The results were immediate. Upon release, the book soared to the top of the Amazon charts, becoming the #3 bestselling book of all books on Amazon and placing #3 atop the New York Times bestseller list. The launch and pre-launch ignited a wave of national attention and media enthusiasm that underscored just how powerfully Oz’s story resonates with audiences everywhere.

Media Spotlight: A Phenomenon in the Public Eye

Leading up to the book’s debut, Oz’s media presence expanded rapidly, with appearances across nearly every major national platform. His insightful and entertaining interviews have captivated audiences on programs including The Today Show, Good Morning America, The Howard Stern Show, and Live with Kelly Ripa, as well as sports features alongside Tom Brady and the NFL Network. He has also been featured in long-form segments such as 60 Minutes, a TED Talk viewed by millions, and viral moments across digital platforms and late-night television.

This extraordinary visibility reflects not only Oz’s charisma and talent but also the strategic storytelling and positioning behind the project—crafted to connect his message to both mainstream and niche audiences worldwide.